These days there is a false presumption that email marketing is dead. But let me ask you a straight question. Have you stop using email service? Email is so relevant and important. Every website wants you to give them your email address, whether it is Facebook, Twitter, or strapboot. Everyone’s got an email address which they log into several times a day. Most people with smart phones are signed into their email accounts 24/7. Email is much more personal, direct, and a reliable way to get in touch with most people. Though Social media is a great way to reach your audiences, but social media websites come and go. Today we got Facebook and Twitter, but not every one is as hooked up on these sites as they are to their email account.

There are many free email subscription services online. But most free options allow you to offer blog subscription via email. Most bloggers don’t understand that email newsletters and blog subscription via email are two different things. Services like FeedBurner or Jetpack Subscriptions offer blog subscription via email. This allows your users to receive an email update every time you publish a new blog post. But you can’t send out private email newsletters, you can’t personalize the email, you can’t categorize the subscribers by interest levels, etc. So basically you don’t know anything about your subscribers.

Email newsletters send private mass emails to a group of subscribers. You can see subscriber activity, and segment your most loyal followers. You can run A/B split test campaigns to see which email subjects work better. You can see which country you have the most subscribers to adjust your timezone preferences. Last but definitely the most important, you can see the emails of all of your subscribers.

To really build an email list, you should go with an email provider like Aweber or MailChimp. They’re both paid services, but MailChimp offers a free account for first 2000 subscribers. This is great for beginners.

But if you don't like to pay but still want to have your own mailing system, here is what you can do for free. You can set up a free newsletter using the free Mozilla Thunderbird mailing software. You can send email to multiple groups of people using custom temple. You can achieve that by adding small addons such as Mail Merge and SmartTemplate4 .

We have learned that building an email list is probably the best thing you can do for your website and your business. Every serious blogger and small business needs to focus on building an email list right now.

In my next post, I will demonstrate how to setup Thunderbird mailing system for your blog.

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